Very Finnish Problems: Finnish t-shirts, books and guides

No niin. (Let us begin.) (I told you so.) (That is enough.) (Dinner is ready.) (What a disaster.) (What did I say about the disaster?)

It’s the most useful phrase in Finnish and the only one you strictly need. It also outsells every other shirt in the shop, by a distance.

Free shipping worldwide4.7 stars from 12 reviews of this shirt1.3 million followers

Best sellerMan in a rowing boat on a Finnish lake wearing the black No niin t-shirt, print close and legible, Very Finnish Problems Woman wearing the navy No niin Finnish language t-shirt on a Helsinki seaside terrace, Very Finnish Problems Man wearing the forest green No niin Finnish language t-shirt at a lakeside summer cottage, Very Finnish Problems Woman wearing the pink No niin Finnish language t-shirt on a Helsinki cafe terrace, Very Finnish Problems Woman wearing the white No niin Finnish language t-shirt at a Helsinki market square, Very Finnish Problems
from€27,95
Navy

Reviews

4.8 stars from 100 reviews

By Finnish standards, this is a ticker tape parade.

Judge.me collects them, not us. We publish every verified review we get, which in Finland counts as oversharing.

Kalsarikännit(underwear drunkenness)Löyly(the old word for spirit)Myötähäpeä(shame on someone else’s behalf)Sisu(the insides, the guts)Talkoot(a work party with no singular)Ei jaksa(I do not have the energy)Kaamos(the polar night)No niin(well, so, meaning everything else)

Dress for the Finnish year

Twelve months, one thumb

The strip opens on this month. Swipe for the rest of the year, with a shirt for each.

Average temperature for the whole of Finland, 1991 to 2020, from ERA5 via the World Bank Climate Change Knowledge Portal. The moods come from living here since 2002.

Nine words that explain Finland

Tap a word to see what it really means

Four are here. All nine are in the free guide, along with the correct way to sigh.

Kalsari­kännit

KAHL-sah-ree-KAN-neet

Literally

Underwear drunkenness.

Drinking at home, alone, in your underwear, with no intention whatsoever of going out.

See the t-shirt

Löyly

LEU-lu, roughly

Literally

The ancient word for spirit, or breath.

The steam that rises when water hits the sauna stones.

See the t-shirt

Sisu

SEE-soo

Literally

From sisus. The insides. The guts.

Continuing when continuing is the only thing left, without commentary.

See the t-shirt

Myötä­häpeä

MYUH-ta-HA-peh-ah

Literally

With-shame. Shame on someone else’s behalf.

Secondhand embarrassment, felt so strongly it needed its own word.

Get all nine free

It runs to eleven pages and contains no grammar at all.

The quiz

How Finnish are you?

There are ten questions and no small talk. Here is the first.

Question 1 of 10

Someone sits next to you on a half empty bus.

Or find out which of the seven Finnish happiness types you are. Take the happiness test

Cover of How to Speak to Finland Without Speaking Finnish, the free nine words guide from Very Finnish Problems

Free guide

How to speak to Finland without speaking Finnish

Nine words that explain the entire country. No grammar, no vocabulary lists, one sigh.

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